Auction - Quality Inn & Suites — Sale in Black River Falls, WI

  • Price: Contact for price
  • Listing type: For sale
  • Asset type: Hospitality Business
  • Location: Black River Falls, WI 54615

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Description

Register to Bid and Access Due Diligence Documents on RealInsight Marketplace: https://rimarketplace.com/auction/3314 As the exclusive representative of the seller, Marcus & Millichap is pleased to present for sale to qualified investors the Quality Inn & Suites Black River Falls I-94 (‘Hotel’ or ‘Property’) located at 600 Oasis Road in Black River Falls, Wisconsin. The Choice Hotels International-branded Hotel is being auctioned August 17-19, 2026 on RealInsight. Please contact the listing agent for more information. The property features 133 guest rooms and operates under the nationally recognized Quality Inn & Suites brand. Strategically located at the intersection of Interstate 94 and Highway 54, the Hotel serves as a primary lodging option for travelers throughout western Wisconsin. The Property benefits from its highly visible interstate location between Minneapolis, Eau Claire, Madison, and La Crosse, positioning it to capture a diverse mix of leisure, transient, group, and business travel demand. The Hotel was converted to a Quality Inn & Suites in November 2025, providing investors with the benefits of a recently rebranded asset operating under one of the lodging industry's most recognized franchise systems.The Property also features significant meeting and event space, providing additional revenue opportunities beyond traditional room demand. Designed to accommodate both business and leisure travelers, the Hotel benefits from its location within one of Wisconsin's premier outdoor recreation destinations. Major leisure demand generators include the 68,000-acre Black River State Forest, which is part of Wisconsin's State Park System that attracts more than 20 million visitors annually, as well as Lake Arbutus, Wazee Lake Recreation Area, Bruce Mound Winter Sports Area, and the region's extensive ATV and snowmobile trail systems, which provide year-round visitation from outdoor enthusiasts across the Midwest. Additional demand is generated by Ho-Chunk Gaming

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