Auction - Former Best Western Inn & Conference Center — Sale in Branson, MO

  • Price: Contact for price
  • Listing type: For sale
  • Asset type: Hospitality Business
  • Location: Branson, MO 65616
  • Year built: 1977

Photos

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Investment Figures

Cap rate
13.75%

Derived from the asking price and operating figures published for this listing. Informational only — not an appraisal, valuation or financial advice. Verify independently before relying on any figure.

Description

Register to bid and access due diligence documents on RealINSIGHT Marketplace: https://rimarketplace.com/auction/3333/hospitality/branson-west/mo?utm_source=marcus_millichap&utm_medium=broker_referral&utm_campaign=september24_2026&utm_content=hospitality_3333&utm_term=b_dunks RealINSIGHT Marketplace, in partnership with Marcus & Millichap, is pleased to present the Best Western Branson Inn and Conference Center, a 146-room, BWH-affiliated hotel on 6.81 acres in Branson West, Missouri. Built in 1977 and renovated in 2015, the property offers 6,236 SF of banquet and meeting space accommodating up to 350 guests, an indoor pool and hot tub, on-site restaurant, business center, and 170 parking spaces. The hotel posted 39% trailing occupancy at a $97.80 ADR, with meaningful upside as performance moves toward Year 5 pro forma of 41.6% occupancy and a $113.38 ADR. Positioned 1.2 miles from Silver Dollar City and minutes from Table Rock Lake, Talking Rocks Cavern, and the Branson Theatre District's 120-plus live shows, the hotel captures demand from a market drawing over nine million visitors annually and is located within a one-day drive of half the U.S. population. With existing conference infrastructure and national franchise support, the offering presents a compelling value-add opportunity in one of the Midwest's most resilient leisure and group-travel markets. Investment Highlights: • Auction - September 22-24 | Starting Bid: $650,000 • 1.2 Miles From Silver Dollar City's Gates: Hotel sits beside the Midwest's top draw, pulling millions of annual visitors each year. • 146-Key Best Western Conference Hotel: BWH-affiliated hotel offers 6,236 SF of banquet and meeting space for up to 350 guests. • TTM Occupancy of 39% Leaves Room to Grow: The hotel posted a $97.80 ADR and $39.35 RevPAR across the trailing twelve-month period. • Pro Forma Targets 41.6% Occupancy: Projected ADR climbs to $113.38 by Year 5 as the hotel's rate and demand fully stabilize. • 6.81-Acre Site With

Market Context

This hospitality in Branson, MO is listed for sale. It is offered at an approximate 13.8% capitalization rate, a key benchmark for income-producing hospitality assets. The building dates to 1977. Compare it against other hospitality listings for sale in Branson, MO — view the full market.

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